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March 31, 2010

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Joe Gargiulo

Hello Joe,
Please allow me to clarify a couple of things regarding the Midwest Grape & Wine Conference (MGWC).

First, the press release stated "Vineyard & Winery Management magazine has been producing Wineries Unlimited since 1976, the nation’s second largest vineyard and winery conference and trade show, as well as a handful of similar events such as the Wine Club Summit and the Tasting Room Profitability Conference and Trade Show." (I should have written a handful of "other wine business events" rather than "similar events" since that is the accurate comparison.) It did not state or imply that the MGWC was similar to the Wine Club Summit or Tasting Room Profitability Conference.

Second, the partnership between the MGWC and Vineyard & Winery Management is certainly intended to turn a profit since the magazine is a family-run business, but it also represents so much more. If you've ever attended Wineries Unlimited or any of their "other wine business events", you would understand that the emphasis is on highly specialized professional wine education in terms of session topics and presenters. Furthermore, an expanded trade show translates to more intelligent buying decisions for Heartland vintners as they will see and learn about more winery and viticultural tools and services.

I have every reason to believe that longstanding attendees of the Midwest Grape & Wine Conference will benefit from the merger because next year's event will further address the specific needs of growing grapes and making wine in the Midwest. This point is underlined by Stanley Howell, vineyard consultant, viticultural coordinator for VESTA, and professor emeritus at Michigan State University: “The affiliation of Vineyard & Winery Management with the Midwest Grape & Wine Conference can only be an advantage to grape growers and wine producers in the Heartland”.

Vineyard & Winery Management was based out of Watkins Glen, New York from 1975 up until about 2003 when its headquarters were moved to Santa Rosa, so it has, and always will have, Eastern roots.

Finally, the move to St. Charles has trade-offs like most major relocations: what it may lack in lakeside charm is expected to pay off in convenience and services.

Sincerely,
Joe Gargiulo
JAG Public Relations
for Vineyard & Winery Management and the Midwest Grape & Wine Conference

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